Privacy policy
Last Updated: September 12, 2025
1. Introduction
Monarch Transformation Center LLC ("Monarch," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services and visit our website. As a business operating in California, this policy is designed to comply with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).
This policy applies to all information collected through our website, mobile applications (e.g., Trainerize), and any related services, sales, marketing, or events (collectively, the "Services").
2. Your Rights Under the CPRA
As a California resident, you have specific rights regarding your Personal Information. This section describes your CPRA rights and explains how to exercise them.
Right to Know: You have the right to request that we disclose what Personal Information we collect, use, disclose, and sell or share about you.
Right to Delete: You have the right to request the deletion of your Personal Information that we have collected, subject to certain exceptions.
Right to Correct: You have the right to request the correction of inaccurate Personal Information that we maintain about you.
Right to Opt-Out of Sale/Sharing: You have the right to direct us not to sell or share your Personal Information.
Right to Limit Use of Sensitive Personal Information: You have the right to direct us to limit our use and disclosure of your Sensitive Personal Information to that which is necessary to perform the Services.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CPRA rights.
How to Exercise Your Rights:
To exercise your rights, please submit a verifiable consumer request to us by either:
Emailing us at: [email protected]
Calling our toll-free number: +1 (707) 230-5341
Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your Personal Information.
3. Do Not Sell or Share My Personal Information
We do not sell your Personal Information for monetary consideration. However, our use of certain third-party analytics and advertising cookies may be considered "sharing" under the CPRA. You have the right to opt-out of this sharing.
CLICK HERE TO OPT-OUT OF THE SALE OR SHARING OF YOUR PERSONAL INFORMATION
4. Limit The Use of My Sensitive Personal Information
As a health and wellness service, we may collect information that is considered "Sensitive Personal Information" under the CPRA, such as health data you provide. We use this information solely to provide our coaching services to you. You have the right to limit our use of this information.
CLICK HERE TO LIMIT THE USE OF YOUR SENSITIVE PERSONAL INFORMATION
5. Information We Collect
We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device ("Personal Information"). In the last twelve (12) months, we have collected the following categories of Personal Information:
(A) Identifiers: Real name, postal address, email address, phone number, IP address.
(B) Personal Information Categories Listed in the California Customer Records Statute: Name, address, telephone number, credit card number, debit card number.
(C) Protected Classification Characteristics under California or Federal Law: Age, gender.
(E) Biometric Information: We do not collect biometric information.
(F) Internet or Other Similar Network Activity: Browsing history, search history, information on a consumer's interaction with our website or advertisements.
(H) Sensory Data: Photographs you voluntarily provide for progress tracking.
(I) Professional or Employment-Related Information: We do not typically collect this information from clients.
(K) Inferences Drawn from Other Personal Information: Profile reflecting a person's preferences, characteristics, and fitness goals.
(L) Sensitive Personal Information: Health and wellness information you voluntarily provide, such as weight, body measurements, and dietary habits.
6. How We Use Your Information
We use the Personal Information we collect for one or more of the following business purposes:
To provide you with our coaching Services, including creating exercise and nutrition plans.
To process your payments and manage your account.
To communicate with you about your program, respond to inquiries, and provide support.
To comply with our legal obligations, including California's Health Studio Services Contract Act.
To improve our website and Services.
7. Data Retention
We retain each category of Personal Information for as long as is necessary to fulfill the purposes for which it was collected, to provide our Services, to resolve disputes, and to comply with our legal and contractual obligations. Generally, we will retain client data for a period of three (3) years after the conclusion of our services, unless a longer retention period is required by law.
8. Data Security
We have implemented and maintain reasonable security procedures and practices appropriate to the nature of the information we store, in order to protect your Personal Information from unauthorized access, destruction, use, modification, or disclosure.
9. Children's Privacy
Our Services are not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children under 13. If we become aware that we have collected Personal Information from a child under 13, we will take steps to delete such information.
10. Changes to This Privacy Policy
We reserve the right to amend this Privacy Policy at our discretion and at any time. When we make changes, we will post the updated notice on our website and update the policy's "Last Updated" date.
11. Contact Information
If you have any questions or comments about this policy, please do not hesitate to contact us at:
Email: [email protected]
Address: Monarch Transformation Center LLC, 1020 Copeland Creek Drive, Rohnert Park, CA 94928
Copyright © 2025 Monarch Transformation Center. All rights reserved.